위싱노트가 궁금하시다고요?

“당신이 생계를 위해 무슨 일을 하는지, 저는 관심 없습니다. 다만 제가 알고 싶은 건 당신이 가슴 저리게 동경하는 것이 있는지, 당신 마음속 깊은 바람을 감히 충족시키고자 하는 열망이 있는지입니다. 당신의 나이가 얼마인지는 중요하지 않습니다. 당신이 사랑을 위해, 당신의 꿈을 위해, 그리고 삶이라는 모험을 위해 기꺼이 바보가 될 준비가 되어 있는지, 그것이 궁금할 뿐입니다.”

사람마다 다르게 느끼겠지만.

나에게 있어서 저 문장은 진짜 ㅋㅋㅋ 사이다 같다. 완전히 나다. 그리고 그냥 너무 속시원하게 마음에 든다. 이러한 나같은 사람들이 세상에 더 존재하고 이런 문장을 남겨줬다는 것에 감사한다. 아름다운 세상.

1. Intro

ENFP형 사람은 자유로운 사고의 소유자입니다. 종종 분위기 메이커 역할을 하기도 하는 이들은 단순한 인생의 즐거움이나 그때그때 상황에서 주는 일시적인 만족이 아닌 타인과 사회적, 정서적으로 깊은 유대 관계를 맺음으로써 행복을 느낀다는 점에서 탐험가형 사람과는 차이가 있습니다. 매력적이며 독립적인 성격으로 활발하면서도 인정이 많은 이들은 인구의 대략 7%에 속하며, 어느 모임을 가든 어렵지 않게 만날 수 있습니다.

: 네 저는 분위기 메이커를 지향합니다. 가끔 너무 나대는거 같긴함.

나는 탐험가형인줄 알았는데 아닌가봄. 하긴 하와이 갔었을 때 모든 유대관계가 끊어지자 극히 외롭고 기운이 안났지.

아이디어 하나로 세상을 바꾸다

다른 이들을 즐겁게 하는 사교적인 특성만이 이들이 가진 전부가 아닙니다. ENFP형 사람은 이들과 친척 격인 외교형 사람들처럼 그들 안에 내재한 직관적(N) 성향에서 기인한 호기심과 에너지로 인간관계에 있어 보이지 않는 선을 명확히 구분합니다. 이들은 또한 인생을 하나로 연결된 크고 복잡한 퍼즐로 보는 경향이 있는데, 인생을 체계적인 일련의 과정으로 보는 분석가형 사람과 달리 인간의 감정이나 인정(人情), 신비로움을 프리즘에 투영하여 그 안에 숨어있는 깊은 의미를 찾아내고자 합니다.

: 호기심과 에너지. 이 둘은 정말 나를 위한 단어다. 호기심때문에 죽을 수 있다는 말을 나는 이해함. 

많은 유형의 사람들이 ENFP형 사람들에게서 그들만의 거부할 수 없는 매력을 느낄 것입니다. 일단 창의력에 발동이 걸리면 이들은 스포트라이트를 받는 주인공이 되어 동료나 사람들로부터 리더 혹은 전문가로 추앙받기도 합니다. 하지만 이는 독립적이며 자유를 으뜸으로 여기는 ENFP형 사람들이 선호하는 바는 아니며, 만일 반복적인 관리 업무를 요구하는 자리에 있는 경우라면 더욱이 그러합니다. 스스로 문제 해결을 위한 대책을 찾는 데서 큰 자부심을 얻는 ENFP형 사람에게 혁신적인 사고를 가능하게 하는 자유의지의 유무 여부가 매우 중요합니다. 만일 그들 자신이 지루한 일상적인 업무에 갇혀 있다고 생각될 경우, 이들은 쉬이 낙담하거나 인내심을 잃을 수 있기 때문입니다.

: 그러니까. 내말이. 반복적인 관리업무는 정말......휴........그냥 죽지못해 사는 거랑 같다. 그냥 링겔꽂은 식물인간같아. 내가 그 업무를 하는 동안 느끼는 감정이 그렇다는 말이다. 그래서 공무원이나 의사 준비하는 내내 죽을 맛이었어. 내 관을 내가 짜는 기분이었다고.

살짝 미치면 인생이 즐겁다

다행히도 ENFP형 사람은 언제 어떻게 휴식을 취해야 하는지 잘 알고 있습니다. 일할 때는 열정적이며 진취적인 모습이었다가 단숨에 무대 위 열성적으로 몸을 흔드는 자유로운 영혼의 모습으로 단숨에 변모하기도 하는 이들은 이러한 갑작스러운 변화로 종종 가까이에 있는 친구들이나 지인들을 놀라게 하기도 합니다. 이들의 다양한 성격적 면모는 다른 이들과의 정서적인 교감을 가능하게 하며, 특히나 친구 혹은 동료들에게 색다른 통찰력을 제공함으로써 영감을 불어 넣기도 합니다. ENFP형 사람은 모든 이들이 자신의 솔직한 감정에 귀 기울이고 이를 표현할 수 있는 시간이 필요하다고 믿습니다. 이러한 이유로 다양한 인간 감정이나 인간관계에 대한 내용이 이들과 대화 시 단골 소재입니다.

: 이거도 정말 맞네. 인간에 대한 고찰 빼고는 대화가 뭐가 재미있담?! 그리고 외국 나가서도 외국애들이 나 생긴거는 전형적인 얌전하고 공부잘하는 한국인인데 놀고 사고치고 모험하는거 보면 진짜 의외라고 했었지. 흠흠. 나는 이런 내 모습이 참 좋음.

하지만 이런 ENFP형 사람들에게도 주의해야 할 사항이 있습니다. 만일 이들이 그들의 직관에 지나치게 의존한 나머지 사람들의 의도를 확대해석하는 경우 오해가 생겨 계획에 차질을 빚을 수 있는데, 이는 단도직입적으로 충분히 해결할 수 있는 문제를 더 어렵게 만드는 길입니다. 이러한 사회생활에서 빚어지는 스트레스는 협력과 조화를 중요시하는 외교형 사람들 잠을 설치게 하는 근심 요소이기도 합니다. 이들은 혹 실수로 누군가의 발을 밟았다 할 경우, 이들 역시 발을 밟힌 사람과 같은 고통을 느끼는 감성적이면서도 예민한 성격의 소유자입니다.

ENFP형 사람은 인간관계와 관련한 사람의 감정이나 생각과 관련하여 그들이 원하는 만족스러운 대답을 찾을 때까지 끊임없이 찾아 헤매고 다닐 것입니다. 그리고 진정 그들이 원하는 답을 찾는 그 날, 그들의 상상력이나 인간애, 그리고 용기는 어마어마한 빛을 발할 것입니다.

: 아 진짜.......어떻게 찾는진 안 가르쳐주는겨?????? 레알 본투비 방랑자네..

ENFP형에 속하는 유명인

로버트 다우니 주니어

윌 스미스

로빈 윌리엄스

드류 배리모어

켈리 클락슨

나머지는 내가 모름

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예전에 고등학생땐 ENTP가 많이 나왔는데 대학교 졸업쯤에 다시 해본 뒤론 계속 ENFP가 나온다.

아마 내가 억지로 논리적 인간이 되려고 하다가 본성을 찾았기 때문인듯.

오랜만에 해봤는데 역시 같게 나와서 한편으론 다행이다 싶다. 

아무리 방랑자고 고독하고 밥벌이 안되는 길이라해도 나는 이런 내 스스로가 너무 맘에 드니까.

영원히 탐구하고 호기심을 잃지 않고 살아가고 싶다는게 내 소망이니까.

2. STRENGTHS AND WEAKNESSES

ENFP Strengths

• Curious – When it comes to new ideas, ENFPs aren’t interested in brooding – they want to go out and experience things, and don’t hesitate to step out of their comfort zones to do so. ENFPs are imaginative and open-minded, seeing all things as part of a big, mysterious puzzle called life.
• Observant – ENFPs believe that there are no irrelevant actions, that every shift in sentiment, every move and every idea is part of something bigger. To satisfy their curiosity, ENFPs try to notice all of these things, and to never miss a moment.
• Energetic and Enthusiastic – As they observe, forming new connections and ideas, ENFPs won’t hold their tongues – they’re excited about their findings, and share them with anyone who’ll listen. This infectious enthusiasm has the dual benefit of giving ENFPs a chance to make more social connections, and of giving them a new source of information and experience, as they fit their new friends’ opinions into their existing ideas.
• Excellent Communicators – It’s a good thing that ENFPs have such strong people skills, or they’d never express these ideas. ENFPs enjoy both small talk and deep, meaningful conversations, which are just two sides of the same coin for them, and are adept at steering conversations towards their desired subjects in ways that feel completely natural and unforced.
• Know How to Relax – It’s not all “nature of the cosmos” discussions with ENFPs – people with this personality type know that sometimes, nothing is as important as simply having fun and experiencing life’s joys. That Intuitive trait lets ENFPs know that it’s time to shake things up, and these wild bursts of enthusiastic energy can surprise even their closest friends.
• Very Popular and Friendly – All this adaptability and spontaneity comes together to form a person who is approachable, interesting and exciting, with a cooperative and altruistic spirit and friendly, empathetic disposition. ENFPs get along with pretty much everyone, and their circles of friends stretch far and wide.

ENFP Weaknesses

• Poor Practical Skills – When it comes to conceiving ideas and starting projects, especially involving other people, ENFPs have exceptional talent. Unfortunately their skill with upkeep, administration, and follow-through on those projects struggles. Without more hands-on people to help push day-to-day things along, ENFPs’ ideas are likely to remain just that – ideas.
• Find it Difficult to Focus – ENFPs are natural explorers of interpersonal connections and philosophy, but this backfires when what needs to be done is that TPS report sitting right in front of them. It’s hard for ENFPs to maintain interest as tasks drift towards routine, administrative matters, and away from broader concepts.
• Overthink Things – ENFPs don’t take things at face value – they look for underlying motives in even the simplest things. It’s not uncommon for ENFPs to lose a bit of sleep asking themselves why someone did what they did, what it might mean, and what to do about it.
• Get Stressed Easily – All this overthinking isn’t just for their own benefit – ENFPs, especially Turbulent ones, are very sensitive, and care deeply about others’ feelings. A consequence of their popularity is that others often look to them for guidance and help, which takes time, and it’s easy to see why ENFPs sometimes get overwhelmed, especially when they can’t say yes to every request.
• Highly Emotional – While emotional expression is healthy and natural, with ENFPs even viewing it as a core part of their identity, it can come out strongly enough to cause problems for this personality type. Particularly when under stress, criticism or conflict, ENFPs can experience emotional bursts that are counter-productive at best.
• Independent to a Fault – ENFPs loathe being micromanaged and restrained by heavy-handed rules – they want to be seen as highly independent masters of their own fates, even possessors of an altruistic wisdom that goes beyond draconian law. The challenge for ENFPs is that they live in a world of checks and balances, a pill they are not happy to swallow.

3.CAMPAIGNER RELATIONSHIPS

When it comes to relationships, there’s hardly anyone around who is more excited than Campaigners to share with their partners the bounty of ideas and eye-opening experiences that life has to offer. For people with the Campaigner personality type, relationships are a joyous process of mutual exploration and imagination, a chance to connect with another soul. Campaigners take their relationships seriously, and are known for their uninhibited and unshakeable devotion to the people to whom they’ve committed their hearts.

In the dating phase, if Campaigners can be said to tolerate such a formal process to begin with, they will show these qualities by showering their new flames with affection, and will do everything they can to build a strong relationship by demonstrating their devotion and reliability by whatever means available.

You Cannot Live Without a Fire

Long-distance relationships are quite common among Campaigners, as they view physical distance as just another idea, no match for concepts like love. This gives them the chance to demonstrate their commitment, both by staying true despite the physical separation, and with overtures of effort to surprise their partners, crossing that distance on a whim. These are demonstrations of Campaigners’ mystery, idealism and deep emotion, and such efforts often keep the flames of a relationship burning bright.

People with the Campaigner personality type express these ideals sexually as well, exploring the physical with imagination and passion, viewing these times together as a chance to let their feelings for each other shine, sharing their love and affection. Campaigners will willingly experiment with their partners, even early in a relationship, but they can also be oddly perfectionistic, believing that these physical acts are a representation of their deeper love, and as such should not be performed carelessly. This perfectionism is also a reflection of their sensitivity, their desire to not disappoint, and Campaigners appreciate a well-placed compliment.

Not everyone can handle the excitement, occasional neediness, and emotional ups and downs that this philosophy entails, whether long-distance or long-term, mystical or physical. Campaigners constantly explore new ideas and improvements, fantasize about future possibilities – in dating, this tendency to look at potential rather than the present can be self-defeating, and their spontaneity makes it harder to stay focused on their end goal of a long-term relationship. If their partners aren’t able to reciprocate these acts of excitement and devotion, Campaigners will likely end up feeling unhappy and misunderstood.

So, You Think You Know the Real Me?

Campaigners go all-in with their relationships, and if they fall apart despite their efforts, they can end up plagued with questions about why the relationship failed and what they could have done differently – without a buoy, these thoughts can crush Campaigners’ self-esteem as they sink into depression. It’s important for Campaigner personalities, as with anyone, to remember that relationships are in all ways mutual – mutual interest, mutual growth, and mutual responsibility – and they can’t be solely accountable.

After a trial like this, Campaigners may be reluctant to open up and commit, and it can take years for a partner to navigate their bewildering depth and intensity, falsely believing that Campaigners’ enthusiasm and apparent openness means that they wear everything on their sleeves. The reality is that Campaigners’ spontaneity, the seeming inconsistency and erraticism the untrained eye sees, isn’t a product of flightiness or lack of depth, but the opposite – it is a drive to express ideas about a mystical, all-encompassing energy, in the confines of a physical world, and underlying it all is the uniting principle of love, expressed in many different ways, but unshakeable and infinite at its core.

4.CAMPAIGNER FRIENDS

As friends, Campaigners are cheerful and supportive, always sharing and developing ideas, and staying open-minded, taking in others’ thoughts and feelings. This warmth and sincerity makes people with the Campaigner personality type masters of drawing people out of their shells, and as a result they tend to have a huge circle of friends.

An Exciting Adventure

More outgoing types will naturally gravitate towards them, but Campaigners will also go to great lengths and be surprisingly persistent in their efforts to get to know more reserved personalities. Their ability to tune into others and speak their language with that characteristic infectious enthusiasm helps them in this endeavor, and the allure of mystery that reserved types, especially Introverted Intuitives, bring to the table will keep Campaigners intrigued for years. These personality types may never be able to reciprocate the breadth of human interest that Campaigners present, but they do appreciate Campaigners’ efforts.

But Campaigners’ interest in others can be a double-edged sword – this pure idealism comes with certain expectations, and too often Campaigners hold their friends in an unrealistic light, expecting them to keep up with the constant flow of ideas and experiences that they consider integral to life. Campaigners put their whole hearts into their friendships, and it can come as a shock for them to find that their friends aren’t the flawless Titans that they believed them to be. Whether it’s simple social fatigue or a focus on the physical and the practical instead of the mystical, people with the Campaigner personality type can find themselves disappointed by what they see as a lack of substance beneath the surface.

Campaigners tend to get deeply involved in others’ lives, going to great lengths and efforts to be the selfless, caring and supportive people they are, and all the while forget to take care of themselves. Both in terms of basic needs like financial stability and rest, as well as more emotional needs like mutual understanding and reciprocation, Campaigner personalities tend to give much more of themselves than most are even capable of giving back. This sort of imbalance isn’t sustainable, as (seemingly) one-sided generosity often leads to criticism and resentment on both sides.

Making Life Spectacular

Luckily, Campaigners are open-minded and sincere enough in their friendships, and connect with and understand even their acquaintances well enough, that they recognize that not everyone expresses themselves in the same ways, and that that’s okay. Their sensitivity may make it too challenging to play with more critical and argumentative personalities, such as strongly expressed Thinking (T) and Judging (J) types, but they do appreciate, even cherish, the company of most anyone who appreciates theirs, and the adventures and experiences they have together are the stuff a good life is made of.

5.CAMPAIGNER PARENTS

If there is anything that makes Campaigners great parents, it’s the sense of wonder they have for all things new and beautiful, a sense that they will be able to share with their children every day as they learn and grow. Throughout their children’s lives, Campaigners provide a combination of almost overwhelming love and support, and an unstructured environment revolving around freedom and creativity. This in no way means that people with the Campaigner personality type will simply leave their children to their own devices without guidance – rather, Campaigner parents want to share in their children’s perspective, share in a world without bounds.

Campaigner parents are playful and warm, and love to see their children excited, playing in and experimenting with the world around them. It is likely that Campaigner parents will encourage this play and growth by suggesting activities and lessons.Campaigners will embrace and encourage productive interests as they arise, sweeping away dolls and dinosaurs when interests shift to the oceans, and sweeping away the fish when tastes change again, to the stars.

While they often enough recognize the value of structure and predictability, Campaigner parents are unlikely to have the heart (or as they may see it, the lack of heart) to establish these limitations themselves. They may need to depend on their partners to provide some necessary guidelines and discipline from time to time, but Campaigner parents will always have the advantage of their open-minded and empathetic nature, making them not just parents, but friends who their children feel comfortable confiding in. They needn’t always depend on their children broaching the subject either, as Campaigners have a natural skill in spotting emotional disharmony or physical discomfort in others.

Go On, Spread Your Wings

As their children approach the teenage years, all this emotion and attention can start to cloy, and their children may seek a more private independence. This can be a challenge for people with the Campaigner personality type – they have strong emotions, and invest those emotions heavily in the things and people they care about. While they may not be big on using proven ideas, Campaigners do like to see whether or not their ideas work, and this applies to their thoughts on parenting, too. As their adolescent children withdraw, they leave an unsolved mystery that can last for years, leaving their Campaigner parents wondering if their ideas on raising their children actually work, actually result in happy, independent and creative adults.

Luckily for them, so long as they raise their children with a sense of productive independence, rather than an aimless, against-the-grain antipathy, Campaigners will find that their children have developed a strong sense of self and self-worth, going confidently out into the big, wide world at their own pace and in their own style, knowing that they have both themselves and their Campaigner parents to depend on.

6.CAMPAIGNER CAREERS

“Can’t I fly helicopters AND be an oceanographer who writes songs and cooks?” It’s a big world out there – perhaps even a little too big. Campaigners are fascinated by new ideas, both in terms of developments in fields they are already familiar with, and when new subjects come along. The trick for people with the Campaigner personality type is to take advantage of this quality, this wonder with the magnificent breadth and detail in the world, and to use it to propel themselves further and deeper than others are willing or able to go.

The Opening of a Door Can Be a Wonderfully Joyous Moment

Chief among Campaigners’ talents is their people skills, a quality that is even more valuable now than ever. Even in traditional Analyst strongholds like engineering, systems analysis and the sciences, Campaigners’ ability to network and match the communication styles of their audience means that even as they explore new challenges on their own, they will be able to work with others, explore others’ perspectives and glean new insights into their projects. Much of modern progress stems from incorporating other studies into typically disassociated fields, and no one is better equipped to merge broad interests than talented, energetic and future-minded Campaigners.

And while Thinking types may be better at applying logic to systems and machines, people with the Campaigner personality type are able to apply that same logic to human interactions and networks, using their exceptional social perception to find out what makes people tick. This lends Campaigners a solid foothold in any human science or service, from psychology, counseling and teaching to politics, diplomacy and detective work. All of these fields have another important similarity: they are in constant development, shifting, presenting new angles and new approaches. It’s simply not possible to be good in these fields and content with the way things are, and this is where Campaigners truly shine.

Too Many Bosses, Too Few Workers

Where Campaigners do not shine is in systems of strict regimentation and hierarchy, such as military service. Campaigners thrive on the ability to question the status quo and explore the alternatives, and if this is a quality that is not just unappreciated but actually frowned upon, this will not only make them unhappy, but it may even threaten their emotional stability. Repetition, predictability, boredom… while some Sentinel types may appreciate predictability and clear hierarchies, these are not selling points for Campaigners. People with the Campaigner personality type need to feel like they’re pushing boundaries and exploring ideas, and should focus on interests and careers that encourage that.

Many more career options satisfy these needs, and not just the scientific ones – writing, journalism, acting and TV reporting all give Campaigners a chance to explore something new every day and stir the pot a little while they’re at it. It may come to pass though, that the best way forward for Campaigner personalities is to establish themselves as entrepreneurs and consultants, blazing their own trails and taking on whatever project is most fascinating. So long as they get to use their people skills, identify and achieve their own goals and inspire their colleagues and followers, Campaigners will be happy.

7.CAMPAIGNERS IN THE WORKPLACE

There are two basic things that Campaigners seek most in the workplace: The chance to explore new ideas, and the chance to conduct that exploration alongside other people who share their excitement. These qualities show through at all levels of hierarchy, though much like other Diplomat personality types, Campaigners would prefer that there be hardly a hierarchy at all. People with the Campaigner personality type possess warmth, creativity, and an open-mindedness that makes them excellent listeners. If these qualities are recognized by their employers, they will always be able to count on their Campaigner employees to innovate and boost morale.

Campaigner Subordinates

Campaigners are growth-oriented, and as subordinates they’ll impress their managers with their creativity and adaptability. People with the Campaigner personality type are excellent listeners, able to analyze and understand others’ perspectives effortlessly. It’s perhaps this quality that most makes Campaigners intolerant of micromanagement – the way they see it, they understand what’s been asked of them, and all they require is the freedom to accomplish their task. If this need isn’t met, managers may find a quickly stressed Campaigner subordinate.

To a certain extent though, some direct management is often necessary, as Campaigners are notorious for letting their attention slip from one project to the next before they’ve dotted their I’s and crossed their T’s. Campaigners love exploring new ideas and learning new things, and once something becomes familiar, its allure starts to fade. But, if managers are able to maintain a spirit of guidance and camaraderie instead of "bossiness", they will find loyal and devoted contributors in their Campaigner subordinates.

Campaigner Colleagues

Campaigners are people-people, and as far as the workplace is concerned, this quality shows through best among colleagues. More than just coworkers, Campaigners view their colleagues as friends, people who they take a genuine interest in, providing support and cheer when they’re down or stressed. People with the Campaigner personality type are warm and optimistic, always searching for and usually finding win-win situations for everyone.

Brainstorms among equals are Campaigners’ forte, and they listen to different viewpoints and suggestions not just with tolerance, but genuine excitement. Their ability to relax and have fun will always make them popular around the water cooler, but what sets Campaigners apart is that they can transition that popularity into natural leadership, instinctively picking up on colleagues’ motivations and pulling their teams together, pushing them forward towards whatever truth they’ve been tasked to find.

Campaigner Managers

Campaigners are not great fans of heavy hierarchy and bureaucracy, and this is most evident when they take on the role of manager. As managers, Campaigner personalities behave much like they do as colleagues – they establish real friendships, and use their broad popularity to inspire and motivate, taking on the role of leader, working alongside their subordinates, rather than shouting from behind their desks. Campaigners will tend to believe in the concept of intrinsic motivation, the idea that things are worth doing for their own sake, not because of some convoluted system of punishments and rewards.

Unfortunately, not everyone buys into this philosophy – challenges arise when faced with subordinates who actually prefer to be closely directed, with clearly defined objectives and timetables, people who are just doing their jobs. More challenging still are those rare moments when a reprimand is simply necessary – while Campaigners prefer to meet dissent with an open ear, and to use their excellent capacity for sensing mood and morale to preempt such an act to begin with, sometimes the carrot and the stick are necessary, and using them is the biggest challenge for the Campaigner personality type. But Campaigners’ capacity for adjusting their communication to most any style will always shine through, helping to smooth things over and adapt to the needs of their team.

8.CAMPAIGNER PERSONALITY – CONCLUSION

Few personality types are as creative and charismatic as Campaigners. Known for their idealism and enthusiasm, Campaigners are good at dealing with unexpected challenges and brightening the lives of those around them. Campaigners’ imagination is invaluable in many areas, including their own personal growth.

Yet Campaigners can be easily tripped up in areas where idealism and kindness are more of a liability than an asset. Whether it is finding (or keeping) a partner, staying calm under pressure, reaching dazzling heights on the career ladder or making difficult decisions, Campaigners need to put in a conscious effort to develop their weaker traits and additional skills.

What you have read so far is just an introduction into the complex concept that is the Campaigner personality type. You may have muttered to yourself, “wow, this is so accurate it’s a little creepy” or “finally, someone understands me!” You may have even asked “how do they know more about me than the people I’m closest to?”

This is not a trick. You felt understood because you were. We’ve studied how Campaigners think and what they need to reach their full potential. And no, we did not spy on you – many of the challenges you’ve faced and will face in the future have been overcome by other Campaigners. You simply need to learn how they succeeded.

But in order to do that, you need to have a plan, a personal roadmap. The best car in the world will not take you to the right place if you do not know where you want to go. We have told you how Campaigners tend to behave in certain circumstances and what their key strengths and weaknesses are. Now we need to go much deeper into your personality type and answer “why?”, “how?” and “what if?”

This knowledge is only the beginning of a lifelong journey. Are you ready to learn why Campaigners act in the way they do? What motivates and inspires you? What you are afraid of and what you secretly dream about? How you can unlock your true, exceptional potential?

Our premium profiles provide a roadmap towards a happier, more successful, and more versatile YOU! They are not for everyone though – you need to be willing and able to challenge yourself, to go beyond the obvious, to imagine and follow your own path instead of just going with the flow. If you want to take the reins into your own hands, we are here to help you.

출처: https://www.16personalities.com/

이 로고에서 칼라는 보는 사람으로 하여금 로고안의 풍경에 빠져들게 한다 

아래의 흑백로고에서도 충분히 그 기능이 작동해야 좋은 로고라고 할 수 있다.

항상 여러 상황에 로고가 사용될 것을 염두에 두자

3. 클리셰는 피해라

몇년에 한번씩 유행이 돌 때가 있다. 트렌드를 분석하는 것은 좋지만 똑같은 아이디어를 여러번 쓰는 디자이너는 되지 마라. 

이 디자인은 쓰고 또 써져서 벌써 한물 간 디자인이 되고 말았다.

왜 스스로 디자인하지 않고 남들이 다 하는걸 따라하는가?

아래 링크는 클리셰 로고 디자인에 대한 내용이다. 참고.

4. 소유될 만한 것을 만들어라

다른 사람들의 클리셰를 따라하지말고 유니크하게 눈에 띄는 것을 만들어보자. 

항상 이 예로 에버노트를 든다. 이건 사실 그냥 코끼리 머리일 뿐 전혀 유니크하지 않다. 하지만 코가 말린 모양과 페이지 접힘을 표현한 귀는 이것이 특별해지게 만든다.

당신이 로고를 디자인한다면 디자인이 총체적으로 의미를 담는지, 그리고 유니크한지 따져보자.

처음 떠오르는 아이디어들은 다 보편적인 이미지일 것이다. 모두가 그렇다. 노트와 연습장을 러프 스케치로 채워보면서 정말 좋은 아이디어를 찾아보자.

5. 모든 사람들은 커스텀 타입을 사랑한다.

우리가 유니크함을 생각할때, 캘리그라피와 같이 글씨체에 변화를 주는 것이 최고이다. 

너무나 자주 우리는 로고 디자인을 그저 잘어울리는 글씨체로 바꾸기만 한 브랜드 이름인 걸 보아온다. 만약 누군가 '디자인'을 위해 당신을 고용했다면 그보다는 더 노력하길 기대하는 것이다.

손으로 그린 유니크한 로고는 그런 점에서 부합한다. 기억해둘 점은 당신의 로고가 유명해지면 사람들은 그걸 분해해볼거라는 것이다. 

이 멋진 코카콜라의 로고가 수십년간 여러가지 패러디에 쓰이게 된 것처럼 말이다.

6. 멍청아, 중요한건 단순함이라고.

직면하자, 모든 사람들이 아름답고 손으로 그린 캘리그라피를 만들 수 있는 건 아니다. 당신이 디자이너라고 해서 일러스트레이터나 캘리그라피에 능하다는 뜻은 아닌 것이다(도움은 된다). 그러지 못하더라도 당신은 충분히 멋진 로고를 만들 수 있다.

이런 상황에서 우리가 기억해야할 것은 다음 문장이다. "멍청안 중요한건 단순함이라고!". 단순하지만 파워풀한 로고는 비즈니스세계에 침투해 항상 베스트 아이콘으로 남는다.

이러한 문양의 로고를 만들기 위해 애플의 로고를 잠시 보자.

위와 같은 사과는 더할나위 없이 평범하다. 한입 문 자국이 그 다음 레벨로 도약하게 해주는 것이다. 그것은 로고에 캐릭터성을 부여하고, 유니크하게 만들고, 의미를 깊게 만들어준다. (컴퓨터와 바이트(bite-byte)!) 그 한입이 없다면 애플은 지루한 사과일 뿐이고 그 한입이 있다면 아이코닉해진다.

항상 생각해라, 어떻게 당신의 지루한 로고들을 무결점의 브랜드 마크로 만들기 위해 조금 더 나아갈 수 있을지.

7. 대칭과 균형을 생각해라

어떤 사람들은 대칭과 균형을 무시하기도 하는데(새 펩시 로고 발표회 참고) 여전히 이 부분에서 생각해봐야할 것들은 있다. 새로운 트위터의 로고를 보자.

여기 쓰인 원들은 어떤 우주 궤도를 설명하려는 것이 아니라 단순히 지속적인 커브와 곡선만으로 잘 균형잡힌 로고를 만들기 위한 가이드로 쓰인 것이다. 

애플로고의 한 입 문 자국이 균형을 해친다고 생각한다면 다음의 그림을 보자. 더 깊이 파고든다면 우리는 여기에 균형과 비례가 있음을 알 수 있다.

8. Negative Space(여백, 둘러쌓여 생긴 공간)을 생각하기

앞서 말한 이중의미를 지닌 로고와 일맥상통한다. 다음의 페덱스 로고에는 숨겨진 화살표가 있다.

(역자: 헐 나도 첨 알았네??)

이게 내가 이 로고를 사랑하는 이유이다. 미국에 있는 대부분의 사람들은 이 로고를 매일 또는 주마다 보겠지만 그들은 이 화살표를 인지하지는 못한다. 

(역자: E와 X사이에 있음)

아래의 로고는 이러한 여백을 쿨하게 사용한 예이다. 와인과 소 뿔을 혼합시킨 이미지.

9. 수동적 vs. 능동적

로고 디자인의 한 흥미로운 면은 움직임/모션을 로고에 넣는 것이다. 이것은 항상 들어맞지는 않는데 (애플 로고를 생각해보면..) 그러나 가끔은 이게 로고를 시각적으로도 의미면에서도 돋보이게 만든다.

예를 들면, 다음의 트위터 로고를 보자, 아주 초창기에 그 새는 서있거나 수동적인 느낌이었다. 하지만 그 후에 움직이거나 나는 모양으로 바뀌었다. 

가장 최근에는 이러한 컨셉을 더 발전시켜 그저 떠있는 거가 아닌 위로 상승하는 느낌을 주도록 각도를 위쪽으로 바꾸었다. 

이러한 모션을 동반한 로고는 마스코트가 있는 경우에 더 적합하다. 

위의 로고에서 물고기는 바닥에 축 늘어져있지 않고 생동감있게 공중으로 승리에 찬 듯 뛰어오르고 있다.

이런 컨셉은 살아있는 생물에만 국한된것이 아니다. 아래의 로고가 "러프 하우스"라는 느낌을 모션을 통해 얼마나 잘 표현하는지 보자.

10. 무슨 뜻인지 알자

모든 좋은 로고는 스토리를 가지고 있다. 그 의미가 숨겨져있든 드러내있든 간에. 우리는 이러한 예를 위에서 봤었다. 페덱스의 로고의 화살표는 앞으로 나아가는 움직임과 배달을 의미하고, 애플의 로고는 '바이트'를, 트위터의 새는 위로 상승하는 것을 의미한다.

로고 디자이너들은 이미 로고가 나오고 의미가 부여된 상황에선 디자이너가 그 의미를 따라가지 못하는거 아닐까 싶었지만 클라이언트들에게 그 의미를 어떻게 넣었는지 논리와 생각을 설명하면 좋을 것이다.

클라이언트들이 항상 원하는 것은 새롭고 쿨한 것이지만 당신이 그 브랜드의 핵심가치와 미션을 넣은 로고를 보여준다면 그들의 마음에 쏙 들게 될 것이다. 

당신이 숨겨진 로고의 의미를 찾지 못했다면 다음의 글을 참고하길 바란다.

ps.

그외에 내가 로고 제작시 참고한 사이트

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